How TV Became the New Radio for Emerging Artists

Last summer, a study made by New York University Steinhart Music Business Program reported that terrestrial radio has failed to connect with Generation Z -- people born after 1995 -- who have grown up in an on-demand digital environment. Consumers who are 13 and up no longer look to radio as a music discovery tool and instead take to digital services like YouTube and Spotify to find new artists. Digital streaming platforms have allowed new artists access to a wide range of consumers, but the dow...